The latest article on HubSpot blog is titled “A 3-Step Guide to Performing Prospect Research (Before You Pick Up the Phone)”.

Niti Shah says, “What’s the difference between a poor first-time connect and a successful one? One word:context.

Researching potential prospects before you first email or call them can make a world of difference between a deal or a bust. By understanding the background of a companyand the person you’re trying to speak to, you can better frame a conversation”.

A 3-Step Guide to Performing Prospect Research (Before You Pick Up the Phone)

HubSpot

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