‘Five ways a data layer can help your website’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Five ways a data layer can help your website”.
Ian McCaig says, “The World Wide Web Consortium (W3C) is working to release a global data standard for the inclusion of a data layer to sit on top of your site that will help improve developers’ lives in a variety of ways.
This isn’t a topic that generally gets much coverage, so what is a data layer?
A data layer is a JavaScript object that sits in your pages for every user and holds the key pieces of information used by many of the technologies that you might want to deploy on your site”.
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