The latest article on HubSpot blog is titled “Let’s Get Personal: Why We Need to Market to Individuals, Not Audiences”.

Ranjan Roy says, ““Three-fourths of the hours streamed on Netflix are spurred by the algorithms that recommend specific shows and movies based on a subscriber’s past viewing.” That’s what I read a few short weeks ago in the New York Times. That means more than three billion hours of the video streamed in Q1 on Netflix were prompted by personalized recommendations”.

Let’s Get Personal: Why We Need to Market to Individuals, Not Audiences

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