‘Springsteen shows why it’s positive to be negative with your PPC’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Springsteen shows why it’s positive to be negative with your PPC”.
Pete Whitmarsh says, “Can you remember back to those days when you naively viewed the internet as an innocent playground of interesting things, before your outlook was forever sullied by initiation into the digital marketing community?
Before your blinkers were taken off and you realised that 95% of everything on the internet has been specifically put there – after a lot of thought, time and investment, I might add – to make money?”.
Springsteen shows why it’s positive to be negative with your PPC
