‘If you measure social success by ‘likes’, you’re going to get click farms’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “If you measure social success by ‘likes’, you’re going to get click farms”.

Tamara Littleton says, “Let’s be honest. Click farms aren’t exactly a big secret. Buying ‘likes’ and Twitter followers is a well-known shady practice.

What the Channel 4 Dispatches investigation on #fakefans has shown us is the process behind the (fake) stats.

Mostly, it seems to go”.

If you measure social success by ‘likes’, you’re going to get click farms

‘Econsultancy’ Blog