'Measures of digital marketing ROI are meaningless unless ads are viewable' - 'Econsultancy' Blog | Internet Marketing NewsWatch

The latest ‘Econsultancy’ blog post is titled “Measures of digital marketing ROI are meaningless unless ads are viewable”.

Tom Pepper says, “If you have the sneaking suspicion that your digital ad spend isn’t working hard enough, it turns out you’re probably right.

Hundreds of millions of pounds and dollars are being wasted each year on digital ads which are served but never viewed.

New figures from comScore show that more than half of digital ads (54%) are never seen by consumers“.

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‘Measures of digital marketing ROI are meaningless unless ads are viewable’ – ‘Econsultancy’ Blog