’11 useful tips for designing welcome emails’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “11 useful tips for designing welcome emails”.
David Moth says, “When a customer signs up to an email newsletter they probably expect to receive a message from the brand welcoming them to the mailing list.
So it’s no surprise that welcome emails can achieve open rates of above 50%, as subscribers are less likely to see them as spam.
Therefore brands need to take steps to ensure they’re making the most of this opportunity by optimising the subject line and content to maximise opens and conversions”.
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