‘Three steps to mobile marketing mastery’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Three steps to mobile marketing mastery”.
Kieran Kilmartin says, “Mobile marketing involves much more than big budgets and a mobile-optimised website.
In particular, as social and location intelligence technologies mature, integrating marketing data from these sources in to the mobile marketing mix becomes incredibly important.
As brands build the sophistication of their mobile marketing efforts, there are three things brands should focus on getting right”.
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