Experian is hosting a webinar on Thursday, August 29 at 2.00 pm EDT. The topic of the webinar is “Targeting online consumers using offline attributes: Understanding the Hispanic consumer”.

Experian team says, “Hispanics are an important segment of the US population and understanding their online behavior is critical to any marketer. This webinar will illustrate how, using a unique approach for identifying Hispanic internet users using offline data, we can help marketers, media and agencies understand more about  this growing consumer segment.

During the webinar we will discuss:
– How to use online behavioral data with demographic and lifestyle data to identify and target specific segments
– Customer engagement: attributes, behaviors and attitudes of Hispanics and  their sports interests
– Improve online marketing strategies: content and search terms that drive visitors”.

Webinar Details

Organizer:  Experian

Topic: Targeting online consumers using offline attributes: Understanding the Hispanic consumer

Day/Date: Thursday, August 29

Time: 2.00 pm EDT – Time Zone Converter

Register for webinar details.

‘Targeting online consumers using offline attributes: Understanding the Hispanic consumer’ Webinar

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