‘Three major benefits of using personalisation in marketing’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Three major benefits of using personalisation in marketing”.
Andrew Davies says, “Who doesn’t enjoy that feeling of walking into a shop and being recognized, welcomed and treated as an individual?
We appreciate the familiarity when the sommelier remembers our favourite grape or a regular supplier unexpectedly sends a little extra on our birthday.
We all relish the personal touch, and this is no less the case when it comes to the marketing we are subjected to online”.
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