‘Top Back-to-School Paid Search Keywords’ – ‘Marketing Land’ Article
The latest article on ‘Marketing Land’ is titled “Top Back-to-School Paid Search Keywords”.
Ayaz Nanji says, “”Textbooks” was the top back-to-school paid search keyword last summer for both spend ($829,857) and impressions (18,866,205), according to a recent analysis by AdGooroo.
The second most popular keyword, “school supplies,” had nearly as many impressions as “textbooks” (17,300,378) but a fraction of the spend ($153,625), reflecting the higher price (and profit margins) of college and high school textbooks compared with general school supplies such as pencils and notebooks”.
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