This is our last chance to tell you about Web Marketing Today’s webinar on Wednesday, August 21 at 2.00 pm EDT. The topic of the webinar is “5 Content Strategies to Convert Leads to Sales”.

The WMT team says, “The first step of a successful lead-generation program is to obtain your prospects’ names and email addresses.  But, after that, what will entice them to become paying customers? Compelling content that demonstrates your company’s expertise is key.  In this 30-minute webinar, we’ll identify five types of content that will convince prospects to become customers.

5 CONTENT STRATEGIES TO CONVERT LEADS TO SALES

1. Importance of “thank you.” It is the most obvious step that marketers sometimes forget.  We’ll suggest how and when to say “thank you” to a prospect.

2. Prove expertise.  New prospects want to understand your expertise and ability to solve their needs.  We’ll review strategies to accomplish both.

3. Demonstrate a track record. Beyond expertise, prospects need to confirm your legitimacy and reliability. You can do this with social proof, customer testimonials and case studies. We’ll explain.

4. Explain your product or service. Having reviewed your expertise and track record, prospects are now focused on the specifics of your products and services.  We’ll discuss how best to inform.

5. Close the sale.  Prospects often need an incentive to convince them to take the final step. We’ll suggest innovative incentives to close the sale”.

Webinar Details

Organizer:  Web Marketing Today

Speaker: Paul Chaney

Topic: 5 Content Strategies to Convert Leads to Sales

Day/Date: Wednesday, August 21

Time: 2.00 pm EDT – Time Zone Converter

Register for webinar details.

‘5 Content Strategies to Convert Leads to Sales’ Webinar

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