The latest article on ‘MarketingProfs’ is titled “How Do You Measure Content Marketing? [Infographic]”.

Verónica Maria Jarski says, “You’re a content marketing whirlwind. Blog posts, short videos, infographics, articles, Pinterest boards… You do everything, but is everything worth doing? How do you know which pieces of content are working well for your business?

The following infographic by Brandpoint walks marketers through the process of measuring their content marketing and explains why each step is necessary.

The first step is awareness. Say you’ve created a blog post. Is it generating awareness for your business?“.

How Do You Measure Content Marketing? [Infographic]

MarketingProfs

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