‘Showrooming is on the rise: stats’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Showrooming is on the rise: stats”.
Graham Charlton says, “More are more consumers are using their mobiles for ‘showrooming’, checking prices and product information while shopping in stores.
According to JiWire’s Mobile Audience Insights Report for Q2 2013, there has been a 25% increase in the use of mobiles in retail stores, which has significant implications for retailers.
The report also looks at the use of wi-fi by smartphone users, finding that more and more are online via public wi-fi”.
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