MarketingSherpa’s “Lead Generation: How Adobe generated a 500% lift in conversion by changing its webinar strategy” webinar replay is available.

MarketingSherpa team says, “In this MarketingSherpa webinar replay, learn how Shelby Britton, Senior Product Marketing Manager, Adobe, and her team revamped the entire webinar strategy to achieve a 500% lift in conversion.

Britton sat down with Daniel Burstein, Director of Editorial Content, MECLABS, to discuss how starting in 2010, the team took a closer look at the structure of the webinar program at Adobe and changed the overall strategy of webinar content, invites, landing pages and follow up process. Through this transformation, the team discovered by starting with a “solutions” webinar instead of a “product” webinar, prospects gained value from the best practices learned rather than product demonstrations.

“We really felt like we had to add value first for our target audience before we should ask them to take a look at our product, and that is where you see a lot of our promotion going into,” Britton said.

In this webinar, you will learn:

    • How marketers can tell if a webinar attendee is sales-ready, or not
    • How free trials fit into Adobe’s webinar program
    • How to provide quality content that leads to a sale
    • What is the best way to invite people to a webinar
    • How far in advance to promote webinars to your audience
    • And many more transferable webinar strategies”.

‘Lead Generation: How Adobe generated a 500% lift in conversion by changing its webinar strategy’ Webinar Replay

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