‘The future of SEO was PR, is it CRO now?’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “The future of SEO was PR, is it CRO now?”.
Chris Bishop says, “Staying ahead of the Google curve can be a feat in itself if you spend all day analysing keyword saturation rates and anchor text diversity. All SEOs need to remember it’s important sometimes to go back to basics to see the bigger picture.
Are we sculpting keywords and orchestrating anchor text to give Google-bot an easier job? No!We’re trying to make the internet a more productive and valued place, where users are able to locate worthy content easily and intuitively, and the same principle should be applied to all facets of our businesses, be it in store or online”.
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