The latest article on ‘MarketingProfs’ is titled “Five Tips for Painting a Clearer Marketing Ops Picture With Data Visualization”.

Vince Stuntebeck & Trevor Jones say, “As the father of exploratory data analysis John Tukey once said, “The greatest value of a picture is when it forces us to notice what we never expected to see.”

That quote rings true in many aspects of business life, and especially within marketing operations. The technical, disciplined, and process-driven approach that marketing analysts attempt to drive into the marketing organization can clash with the more creative, right-brained mode of thinking that’s so important to fundamental marketing.“.

Five Tips for Painting a Clearer Marketing Ops Picture With Data Visualization

MarketingProfs

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