‘Online Testing: Microsite A/B split test increases lead rate 155%’ – ‘MarketingExperiments’ Blog

The latest ‘MarketingExperiments’ blog post is titled “Online Testing: Microsite A/B split test increases lead rate 155%”.

John Tackett says, “Plenty of marketers use microsites to communicate the value of specific products or services to potential customers.

But, is it possible to say too much on a microsite?

Answering this content question was at the heart of a recent experiment. In today’s MarketingExperiments Blog post, we’ll take a look at how the MECLABS research team reduced the content on a microsite, resulting in a 155% conversion increase.

But first, let’s review the research notes for a little background on this experiment”.

Online Testing: Microsite A/B split test increases lead rate 155%