‘Pre-roll video ads: is it any wonder why we hate them?’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Pre-roll video ads: is it any wonder why we hate them?”.
Chris Lake says, “Is there anybody on the planet who actually enjoys pre-roll video advertising? Research has shown that 94% of people skip pre-roll ads, though I can’t believe the number is that low (presumably the other 6% are masochists).
Pre-roll ads are as loathed as pop-ups, which studies found to be damaging to both advertiser and publisher. I imagine that the same applies to pre-rolls. Have you ever watched one and wanted to buy the product or service that’s being (badly) pitched to you?”.
Comments are closed.
