‘Social Media Strategy Is Now All About ‘Earned Media,’ Generating Free Exposure For Campaigns’ – Business Insider

The latest article on Business Insider is titled “Social Media Strategy Is Now All About ‘Earned Media,’ Generating Free Exposure For Campaigns”.

Marcelo Ballve says, “Earned media is really just the digital-age term for word-of-mouth advertising. It’s an idea that has grown hand-in-hand with content and social media marketing and the notion that a viral success can translate to mega-exposure on the cheap.

Everyone wants earned media.

Marketing agencies know this, and they routinely pitch their ability to generate it. Most brands and businesses, even small ones, are embracing the earned media paradigm to shape their social media strategies”.

Social Media Strategy Is Now All About ‘Earned Media,’ Generating Free Exposure For Campaigns