‘Sprite scores big win thanks to Tumblr’s potential for long-term engagement’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Sprite scores big win thanks to Tumblr’s potential for long-term engagement”.

David Moth says, “Drinks brand Sprite managed to outperform its rivals and achieve the greatest exposure on Tumblr in July.

This is despite the fact that it only blogged three updates, while second-placed MTV posted a massive 114 times.

The findings, which come from a report by Simply Measured, show the high potential for long-term amplification on Tumblr compared to other social networks, as nearly all of Sprite’s 85,000 reblogs were owed to a single post made prior to the study period”.

Sprite scores big win thanks to Tumblr’s potential for long-term engagement