‘The battle for identity on the web’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “The battle for identity on the web”.
Ashley Friedlein says, “As marketers we are clearly interested in who are customers are. We care about who owns, and has control over, our customer data. The rise of digital channels offers new opportunities to capture customer data and, indeed, different kinds of data such as behavioural, or social, signals.
But there is a battle for identity, and customer data, already under way that looks set to escalate. As the gods of the internet tear the firmament asunder we must consider the implications for us mere marketing mortals”.
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