The latest article on ‘MarketingProfs’ is titled “Marketing Operations: Pit Crew or Service Station?”.

Laura Patterson says, “A Marketing Operations (Ops) function can serve as the choreographer and conductor for helping Marketing realize the expected return on investment (ROI) from investments on data, analytics, technology, processes, and talent resources.

Many organizations are using their marketing ops to help the CMO run marketing like a business and to transform and maintain Marketing as a center of excellence.

Organizations invest in marketing operations to help…

  • Ensure marketing strategies are executed seamlessly
  • Create, manage, and track marketing processes
  • Analyze and develop metrics to improve effectiveness and reduce inefficiencies“.

Marketing Operations: Pit Crew or Service Station?

MarketingProfs

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