Mailing Lists are the cheapest, most effective way to promote your brand and your products online.

They consistently sell more than paid advertisement and social media marketing, combined.

In fact, most of the other strategies are most effective when you send the traffic they generate to a traditional squeeze page and capture your visitors’ email addresses. That way, you can engage with them over and over.

That way, they learn to feel comfortable spending their money with you.

Even thou email list building is the oldest form of marketing practiced online, many people still fail at this tried and true marketing method.

Here are some of the most damaging mistakes you can make with email marketing.

If your list doesn’t produce sales for you, consider these potential reasons.

Starting with #5, here’s a “David Letterman” style countdown:

#5 Ugly Unprofessional Squeeze Pages

Poorly designed squeeze pages lead your visitors to quickly press the “Back” button.

People won’t even read your offer if your sales letter sounds like it was put together by a monkey taking over your keyboard.

You need a clean professional layout to attract and keep the attention of serious web surfers.

#4 Broken Links

Imagine that you gave your personal email address to someone online, to get something they offered, but when you clicked the submit button, it appeared you got a page full of gibberish.

Worse yet, what if you got a 404 error, saying the page does not exist? That’s not brand building; it’s brand destruction.

Every part of the email address collecting process needs to work smoother than silk or your brand is in serous trouble.

#3 Optimization Errors

However your traffic finds you, they must immediately get the feeling they have found what they expected to find.

Whether they arrived through a keyword-optimized ad, a keyword rich social media post, or a Google search, your page must show your prospect they have followed the right link and are in the right place.

#2 Monetization Minimization

Once you have won the click to your squeeze page, it’s not smart to let them leave your site without at least suggesting something to them that could make you a profit instantly.

It’s nice to capture leads, but it’s far better to capture a bit of income.

#1 Trying To Get Cinderella’s Shoe On Her Fat Sister’s Foot

Unfortunately, you can’t make a “one size fits all” squeeze page.

Your niche is made up of people with different needs. Trying to make the same offer to each segment of your niche isn’t optimal.

Any successful list builder knows that the more personal you can make an offer, the better chance you will have to close the deal.

You should try to make a unique squeeze page for every demographic sub-niche you can think of, and then test, tweak, and customize each offer until your conversion rates reach a peak. “Never stop testing” is a good motto.

Small business owners may find it hard overcome each of these five issues. But, fortunately, Paul Pavel’s new software, Squeeze Ninja can help.

It automatically makes squeeze pages so you can create entire squeeze page packages, including thank-you pages, in less three minutes. So you could make 20 unique working squeeze pages in less than an hour.

Squeeze Ninja makes it impossible to create ugly unprofessional looking pages, the template and professional pre-loaded graphics make sure of that.

It automatically outputs only perfectly coded pages so all your links always work correctly. Visitors won’t need to give go through any hoops to sign up to your list. People won’t be tempted to give up and click away, out of frustration, any more.

Squeeze Ninja makes optimization of your page and monetization easy, too.

All you need to do is fill out a simple form, and the software will do the rest.

If you have an affiliate link or a link to your own product just copy and paste it into the form and set the controls for when you’d like your prospect to see it.

You don’t have to let a single lead get away because it was too hard for you to build an effective squeeze page.

Squeeze Ninja was made easy enough for beginners and is easy on the pocketbook, but it has all the power that a seasoned professional could ever want.

If you need to build a list, you need to build a squeeze page. Check out Paul Pavel’s new solution here: Squeeze Ninja

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