The latest ‘Econsultancy’ blog post is titled “The coming age of Twittervision”.

Ryan Sommer says, “For over 65 years, the $70bn TV industry has been traded on one currency…now all that is about to change.

Twitter’s Vice President Joel Lunenfeld recently appeared on a Bloomberg TV segment to discuss the findings of a study linking tweets to live TV, and more importantly for his shareholders, to announce a new partnership and ranking method devised with Nielsen”.

The coming age of Twittervision

‘Econsultancy’ Blog

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