‘The Return of Audience Optimization’ – ‘Copyblogger’ Blog

The latest post on ‘Copyblogger’ Blog is titled “The Return of Audience Optimization”.

Brian Clark says, “The word optimization is funny, you know? At least how we use it online.

Search engine optimization. Social media optimization. Over-optimization.

(By definition, it’s impossible to over-optimize. Going beyond optimal is no longer optimal. But I digress).

Optimization is a good thing, if you think about it the way copywriters did before the Internet. It wasn’t about algorithms or social sharing button placement. It wasn’t about “big data” beyond what people responded to”.

The Return of Audience Optimization

‘Copyblogger’ Blog