‘How Twitter Learned to Love Advertising’ – ‘Mashable’

Todd Wasserman says, “More than four years passed between the time Jack Dorsey composed the first-ever tweet (“Just setting up my twtter”) and Twitter started running ads in 2010.

Like Facebook before it, Twitter started out somewhat ambivalent about advertising, as did its fans. In a prescient post one month before the microblogging network caught mainstream attention at the 2007 South by Southwest, Dave Armano, managing director of Edelman Digital in Chicago, fretted that advertisers could “swoop in and taint a very grassroots movement.”

By 2008, the topic gained more momentum, as reports surfaced that Twitter planned to run ads“.