MarketingSherpa’s “Search Marketing: Insights on keyword research and customer personas” webinar replay is available.

MarketingSherpa team says, “In this MarketingSherpa webinar, Jacob Baldwin, Search Engine Marketing Manager, and Christina Brownlee, Director of Marketing Communications, both of One Call Now, joined Daniel Burstein, Director of Editorial Content, MECLABS, for a discussion on how they used customer personas and keyword research to increase conversions by 81%.

Keyword research was also essential to the transformation of One Call Now’s websites. Baldwin discussed how three-word unbranded keywords resulted in 199% more traffic than four-word keywords, yet four-word keywords generated a higher conversion rate.

In this webinar replay, you will also learn:

    • What caused One Call Now to redesign its website
    • The tactics and time commitment required to develop buyer personas
    • Keywords to leverage when verticals have different focus words
    • How One Call Now aligned its content with such a wide range of keywords
    • And much more”.

‘Search Marketing: Insights on keyword research and customer personas’ Webinar Replay

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