The latest post on ‘Copyblogger’ Blog is titled “Thought Leadership is a Synonym for Attention”.

Brian Clark says, “I’ve been thinking about thought leadership lately.

Many smart people, including venture capitalist Brad Feld and Marketo cofounderJon Miller, equate content marketing with becoming a thought leader.

Personally, I’ve never liked the term. It signifies some exalted guru status, and my 15 years of online content marketing suggests something much less exclusive.

Anyone can achieve business authority with content, if they truly want to. I’ve done it in several industries, starting as a complete unknown in each”.

Thought Leadership is a Synonym for Attention

‘Copyblogger’ Blog

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