The latest ‘Econsultancy’ blog post is titled “CPCs for Google Shopping ads have increased 53% year-on-year: report”.

David Moth says, “The cost per click (CPC) of Google’s Product Listing Ads(PLAs) has increased by 53% year-on-year, reaching an all time high in June as the search engine finally completed the transition of shopping results to a commercial model.

Though PLAs are still cheaper than standard text paid search ads, it shows that Google has successfully managed to cause a massive increase in CPCs by changing how the ad formats work.

In fact, PLA CPCs have increased by 34% since January alone and costs are likely to continue rising despite a slight drop off in July, which is likely as a result of seasonality”.

CPCs for Google Shopping ads have increased 53% year-on-year: report

‘Econsultancy’ Blog

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