The latest ‘Econsultancy’ blog post is titled “When bad comments happen to good websites”. Louis Gudema says, “Publishers who permit disrespectful, spammy comments about their stories are discouraging people looking for intelligent conversations and undermining their brands. They should implement policies, such as moderated comments, to create a more civil discourse”. When bad comments happen to good websites ‘Econsultancy’ Blog  [...]

John Paul Richards has organized an event through the end of this week that is offering 16 gifts for marketers, all at no charge. The premise is that a marketer will give you a training product the he normally sells. In return, he asks you to opt in to his mailing list. From your perspective, the idea is that if you like what he is giving away, you will probably also like the information and products he puts in his future emails to you. Training includes, for example: • List-building secrets that rock • 7 Issues That Will Kill Your Email Conversions • A Mentoring webinar with video •... [...]

The latest article on ‘Business 2 Community’ is titled “Nine More Expert Guides to Local SEO”. Tom Pick says, “Local search rankings are vital to businesses that rely on drawing customers from within a radius of a few miles. Although there is some dispute over the exact figures, at least a quarter and possibly closer to half of all searches have local intent. But even if your business is b2b-oriented or global, optimizing for local search makes sense. It’s low-hanging fruit, and even if many of your customers aren’t local, prospective partners, journalists and bloggers... [...]

The latest post on ‘Copyblogger’ Blog is titled “The Return of Audience Optimization”. Brian Clark says, “The word optimization is funny, you know? At least how we use it online. Search engine optimization. Social media optimization. Over-optimization. (By definition, it’s impossible to over-optimize. Going beyond optimal is no longer optimal. But I digress). Optimization is a good thing, if you think about it the way copywriters did before the Internet. It wasn’t about algorithms or social sharing button placement. It wasn’t about “big data” beyond what people responded... [...]

The latest article on HubSpot blog is titled “When Good Headlines Go Bad: Lessons From One Site’s Marketing Mistake”. Jessica Meher says, “At HubSpot, we love to teach businesses how to write compelling copy and irresistible offers. One of the most important elements of any piece of content is having an attractive headline. Especially in today’s economy where every company is fighting for consumer attention, standing out is important”. When Good Headlines Go Bad: Lessons From One Site’s Marketing Mistake HubSpot  [...]

Ismael Lenis just announced new Windows software that delves deeply into Facebook to mine its groups for leads in your niche. When it finds a good lead, it saves the pertinent details (names, email address and Facebook ID) in an Excel spreadsheet for your easy access, analysis and use. In just minutes you can have a list of hot prospects for your product offer, people who are interested in your subject. Lenis gives a demo of the software at work on his sales page. At the moment, it’s only $5, but he says it’s going up to $34 soon. You can get the whole story here: Social Wire  [...]

The latest MOZ blog post is titled “Comparing the Google+ and Google Places Page Management Interfaces”. David Mihm says, “With an interface and user experience far superior to that of Google+ pages, Google’s Places for Business dashboard effectively provides everything a small brick-and-mortar business needs. By continuing to promote both services, the company is only confusing its users”. Comparing the Google+ and Google Places Page Management Interfaces MOZ Blog  [...]

The latest ‘Aweber’ blog post is titled “AWeber: Helping Small Businesses Grow For 15 Years”. Rebekah Henson says, “Fifteen years ago, Tom Kulzer was selling wireless modems. He used email to follow up with his clients. It was time-consuming. Tom developed an email follow up system to help him and his peers follow up with clients. After he left the company, his peers kept asking if they could use the follow up system with their new companies. And that’s how AWeber started: making marketing follow up easier for small businesses. Fifteen years later, we’re still dedicated to that same... [...]

MarketingSherpa has published a video titled “E-commerce: How Verizon and REI integrate mobile and email marketing”. MarketingSherpa team says, “In this session from MarketingSherpa 2013 Email Summit, Laura Velasquez, Marketing Program Manager, REI, and Jason Jennings, Associate Director, Digital CRM, Verizon Wireless, discuss their successes, insights and lessons learned in optimizing emails for mobile devices. Daniel Burstein, Director of Editorial Content, MECLABS, interviewed them about: Integrating mobile with their overall e-commerce strategy The trends they’re seeing... [...]

Ryan Martin has a long track record of Google Adsense earnings. He lets Google place ads on his site and is paid a commission when someone clicks on one. Although other people are disparaging the earning potential of Adsense, he is turning a profit with it. Now, Martin has released Adsense Armageddon to show us how he does it. He doesn’t rely on mini-sites or exact match domains. They used to work, but now they provide little boost to your earnings. Now, you need an authority site and Martin shows us how to achieve that lofty status. This approach, he says, avoided the Panda and Penguin... [...]