‘4 Lessons from Matt Cutts’ Statements on Reputation Management’ – ‘Business 2 Community’ Article
The latest article on ‘Business 2 Community’ is titled “4 Lessons from Matt Cutts’ Statements on Reputation Management”. Brian Patterson says, “We all know the power of having a positive online reputation, right? A comprehensive grasp on your online reputation means having complete control over what ranks for your brand name, what shows up in Autocomplete, what people are saying on social media, what your Wikipedia page says about you or your company, and on and on. While there are many places where you absolutely have to keep track of your reputation, all roads lead back to those 10 blue links on search result pages. If the search results for your brand name are poor, almost nothing else matters until that is fixed”.
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