The latest article on  ‘Marketing Land’ is titled “4 Must-Know Facts On Product Listing Ad Mechanics”.

Kohki Yamaguchi says, “Google’s Product Listing Ads (PLAs) have rapidly gained market share since being introduced last year, and PLAs are now well established as an integral part of retail marketers’ pay-per-click (PPC) strategies.

This rapid growth has been fueled in part by theimproved performance of PLAs over traditional text ads. However, the increased spend has also resulted in competitive inflation, where CPCs for PLAs now match or exceed that of text ads”.

4 Must-Know Facts On Product Listing Ad Mechanics

Marketing Land

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