The latest ‘Econsultancy’ blog post is titled “Companies more focused on acquisition than retention: stats”.

Graham Charlton says, “According to a new report, both companies and agency clients have a greater focus on customer acquisition than retention (44% vs. 16% for companies and 58% vs. 12% for agency clients).

Just 40% of companies and 30% of agencies have an equal focus on acquisition and retention.

The stats, from the Econsultancy/Responsys Cross-Channel Marketing Report 2013 show the difference between where respondents think the focus should be, and where they actually are”.

Companies more focused on acquisition than retention: stats

‘Econsultancy’ Blog

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