The latest article on ‘MarketingProfs’ is titled “Design Emails With a Mobile Mindset: Five Tips”.

Celine Neulat says, “Last month I received an email from my grandmother that included the telltale “sent from my iPad” signature at the bottom. It is safe to assume that grandma does not know what an app is, and that she uses her iPad for Skype and email only. Yet, it made me realize how mainstream mobile technology has become.

Which leads to the question: With nearly half of emails now opened on mobile devices, are companies designing emails with a mobile mindset?

Most companies have only a basic mobile optimization strategy, if any at all, so here are five tips for taking your email to the small screen“.

Design Emails With a Mobile Mindset: Five Tips

MarketingProfs

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