‘Here’s How Brands Can Use Social Media To Match Traditional Advertising’s Impact’ – Business Insider

The latest article on Business Insider is titled “Here’s How Brands Can Use Social Media To Match Traditional Advertising’s Impact”.

ISHBEL MACLEOD says, “As part of The Drum’s social media supplement, we asked a cross-section of people working in the industry their views on a number of relevant topics.

Here, we asked: how can brands use social engagement to create the same level of impact or brand awareness as traditional advertising?”.

Here’s How Brands Can Use Social Media To Match Traditional Advertising’s Impact

Business Insider