The latest ‘Econsultancy’ blog post is titled “How to shift from ecommerce to ‘c-commerce’: four steps to follow”.

Glen Hartman says, “Ask the question your competitors aren’t: ‘what would my customer expect?’

Today’s consumer is fickle and expects the world. Now. Whether looking to purchase a safe new car, a coat for the winter or plane tickets for a weekend getaway, each individual or business customer has a unique process to identify the right product and a long list of demands the delivering brand needs to meet to make the sale.

These include offer value, trust, best price, easy purchasing experience, customer service, and engagement with relevance. And the list could go on”.

How to shift from ecommerce to ‘c-commerce’: four steps to follow

‘Econsultancy’ Blog

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