The latest article on Business Insider is titled “REPORT: 100% Of Internet Users Could Have Ad-Blocking Software By 2018”.

Aaron Taube says, “Earlier this month, we told you about a report that found Google lost a whopping $887 million from ad blocking in 2012. A new study suggests that number might just be the tip of the iceberg.

In its latest report, the ad-block tracking firm PageFair found that 22.7 percent of ads on the 220 websites it looked at were blocked by browser extensions like AdBlock Plus. What’s more, PageFair said that if ad blocking continues growing at its current rate, the entire internet will be using some form of the service by 2018″.

REPORT: 100% Of Internet Users Could Have Ad-Blocking Software By 2018

Business Insider

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