The latest ‘Econsultancy’ blog post is titled “Simplifying personalization: three ways every online business can achieve it today”.

Juliet Stott says, “Online personalization has been blighted by the stigma that it’s something we’d all love to achieve but it’s out of the reach for the middle market.

In fact, a recent Econsultancy survey that found that 94% of companies sampled agreed personalization “is critical to current and future success” but they didn’t know where to start or how to approach it.

But the tables are turning and this is all about to change. Companies that have started to use new and accessible personalization technologies have seen up to a 300% increase in conversions”.

Simplifying personalization: three ways every online business can achieve it today

‘Econsultancy’ Blog

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