‘90% of Yelp Users Say Positive Reviews Affect Their Purchases’ – ‘Mashable’

Denise Lu says, “Whether it’s a restaurant, shopping mall, museum or even the hot dog stand down the street, you can find reviews for almost anything on Yelp. Yet there are still many small businesses that are not taking advantage of the online review site.

In an infographic from Merchant Warehouse, created by Column Five, studies showed that 90% of Yelp users say that positive reviews affect their buying choices, and 93% of people who conduct research on review sites typically make purchases at the businesses for which they search“.