The latest article on  ‘Marketing Land’ is titled “Is Your Marketing Program Ready For Holiday?”.

Benny Blum says, “Q4 is closing in and retailers are bracing for yet another record-breaking onslaught of promotions, traffic, sales and revenue that will make or break the business calendar. With the end of back-to-school comes the inevitable code freezes and holiday lockdowns. So while production teams audit for site stability, scalability and vulnerability, there’s no better time to take a step back and audit your marketing program.

In this post, I’ll present three different ways you can take your marketing program to the next level — conversion rate optimization, intent recognition and product exposure”.

Is Your Marketing Program Ready For Holiday?

Marketing Land

Sharing is caring