The latest ‘Econsultancy’ blog post is titled “Nine ways to use site search data for merchandising”.

Graham Charlton says, “The terms that customers type into your site search box represent a wealth of valuable data that can be used to learn about your users’ behaviour. They are essentially telling the retailer what they want in their own words. 

This data can be used in a number of ways: to improve the site search functionality, to optimise results pages for common searches, and to improve merchandising.

Here, I look at 10 ways to improve merchandising with smart use of site search data, with thanks to some examples from SLI “.

Nine ways to use site search data for merchandising

‘Econsultancy’ Blog

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