The latest article on  ‘Marketing Land’ is titled “The Future Of Advertising In Your Eyes Today: Google Glass & Field Trip”.

Danny Sullivan says, “You no longer need to imagine what a world would be like where ads leap out at you, customized to your surroundings. That world has arrived, though the recently launched Field Trip app for Google Glass. Sure, Field Trip isn’t really showing ads yet. Sure, Google Glass is still only in limited release. But I’ve seen that future first hand. It’s coming, likely soon, for more people. Come along to discover more”.

The Future Of Advertising In Your Eyes Today: Google Glass & Field Trip

Marketing Land

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