The latest ‘Econsultancy’ blog post is titled “What does a perfect agile marketing strategy look like?”.

Chris Lake says, “A few months ago I compiled a list of 26 wonderful agile marketing campaigns, which proves that there are some serious wins to be had for brands that can act fast. 

But what does it take to react quickly?

Good timing is everything in comedy, in sport, in fashion, in cooking, and in business. Wait too long and you’ve missed your moment, but there’s a very sweet spot to hit if you get it right. As Anna Wintour says:

It’s always about timing. If it’s too soon, no one understands. If it’s too late, everyone’s forgotten.

Vogue’s editor in chief could have so easily been talking about agile marketing”.

What does a perfect agile marketing strategy look like?

‘Econsultancy’ Blog

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