‘How 4 Major Companies Revitalized Their Brands By Being Great To Their Customers On Social Media’ – Business Insider

The latest article on Business Insider is titled “How 4 Major Companies Revitalized Their Brands By Being Great To Their Customers On Social Media”.

John Heggestuen says, “Most brands offer dreadful customer service on social media. A study from Socialbakers, a social media analytics company, found that response times have actually worsened recently, instead of improving, as the chart shows. But a few companies are doing great things with social media, and helping to recast their companies as customer-centric organizations.

In several cases, companies facing crises or PR disasters actually came out looking better after using social media to tackle problems head-on”.

How 4 Major Companies Revitalized Their Brands By Being Great To Their Customers On Social Media

Business Insider