The latest article on ‘Business 2 Community’ is titled “Medical SEO vs Medical PPC: A Search Engine Marketing Overview”.

Jonathan Catley says, “When discussing online marketing strategies with healthcare professionals (physicians, practice/office managers and healthcare marketing professionals) we are often tasked with explaining what online marketing entails and the differences between some of these strategies. Online marketing categories include search engine marketing, email marketing, social media marketing, display advertising and mobile advertising. Understanding where to spend your marketing budget and which strategy provides the best return on investment (ROI) is crucial to your overall healthcare marketing success. Search engine marketing historically has proven to have a strong ROI, but can be difficult to understand and manage for less experienced marketers”.

Medical SEO vs Medical PPC: A Search Engine Marketing Overview

Business2Community.com

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