The latest article on ‘The Forrester Blog’ is titled “The Magic Behind A Well Designed Mobile Experience”.

John Dalton says, “Recently I witnessed a bit of design magic.

I was reviewing some research with a customer experience colleague who suddenly realized that he’d left some notes on his laptop, which was tethered to his desk. Knowing that he just started using Evernote, I suggested he sign into his account on his iPhone (which never leaves his side) and get his notes there.

Voilà.

For seasoned Evernote users there’s nothing magical about this. But for my coworker, something significant happened”.

The Magic Behind A Well Designed Mobile Experience

The Forrester Blog

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