The latest ‘Econsultancy’ blog post is titled “50% of businesses believe that social offers greatest marketing opportunities over next year”.

David Moth says, “Digital marketing offers greater opportunities for businesses over the next year than more traditional channels, according to a new report.

When asked to identify which three marketing channels offer the greatest opportunities, half of brands (50%) mentioned social media followed by email (43%) and websites (35%).

In fact the top 10 most cited channels are all online, with the most popular offline channel being direct mail at 8%”.

50% of businesses believe that social offers greatest marketing opportunities over next year

‘Econsultancy’ Blog

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