The latest article on  ‘Marketing Land’ is titled “How to Embrace True Persistent Marketing”.

Andy Lombard says, “For years, it was commonplace for traditional marketing campaigns to require 90-day planning cycles — at a minimum. More recently, digital marketing has brought about an evolution in both speed and agility that has quickly made these lengthy cycles inadequate and unacceptable.

Customers are increasingly available on their phones, websites and social media platforms, and marketers are finding greater access to real-time data. As a result, a strong opportunity exists to create a pervasive digital buzz that intensifies brand presence while extending campaign reach in unprecedented ways”.

How to Embrace True Persistent Marketing

Marketing Land

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