The latest ‘Econsultancy’ blog post is titled “How to recognise a content marketing agency”.

Robin Barnes says, “Content marketing is now a £1bn industry, so say the CMA. 

But what exactly is it that marks a good content agency out from the growing crowds? Is it any more than being able to create something cool that cuts through the clutter?

The other day I was talking with some of my industry peers about how ‘content marketing’ has become a magnet for all kinds of different marketing outfits: PR, video production, digital, SEO and social media”.

How to recognise a content marketing agency

‘Econsultancy’ Blog

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